POP/POS
Through our experience and proven insight we can help brands to enhance & empower their point of sale activity in stores to drive awareness, consideration & motivation to help consumers connect with your brand, thereby strengthening both sales and consumer connect.
Today more than 70% of all the purchase decision of the consumer is made at the point of sale or POS. A good and effective point of display draws attention towards a particular brand or special offers that create additional value or showcase the advantages of the product.
There are various elements that can be used in POP like shelf-mounted signs, hanging posters, and more. With time, marketers have realized the growing importance of point of sales and now this place is no longer a section where products are displayed but a battlefield where brands vie for consumer attention and wallet.
It is the heart of enhancing the customer’s shopping experience, increasing productivity and driving sales. That is why static signs have begun to give way to electronic, dynamically updated point-of-sale displays that present targeted product information, instant coupons, and more.
At Dezine Display Solutions, we recognize the fact that point of sale marketing has a big role to play in the sales performance of a brand. With more than a decade of experience and having worked with various types of brands and retailers, we are more than capable of creating campaigns that hit your target audience at the correct place and time, thereby helping your brand ensure the highest possible ROI at the point of sale.