philips led festive
activation
India's Largest Techno Artistic Installation was installed at these venues adorned with more than 11,000 LED lamps which engaged with Visitors through a Custom Built Voice Control mechanism.
CHALLENGE

1. Create awareness about Philips LED at a mass level.
2. Maintain the Brand Image of Philips being the World Leaders in LED Technology.
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3. Communication needed to have an Indian Flair.
4. A Live Demonstration of LED Technology Required.
SOLUTION
1. Since Light is connected to Festivity/Celebration , two Extremely High Impact Venues were chosen for the Activation. Ganesh Chaturthi at Mumbai & Durga Puja at Kolkata.
2. India’s Largest Techno Artistic Installation was installed at these venues adorned with more than 11,000 LED lamps which engaged with Visitors through a Custom Built Voice Control mechanism.
RESULT
1. Our Bespoke Concepts and seamless logistics enabled a succesfull activation in both the cities & the activation addressed more than 5 lac visitors in both the cities.
2. This installation was awarded as the Largest ‘Techno Artistic Installation’ of India by the Limca Book of Records.