philips led festive 
activation

India's Largest Techno Artistic Installation was installed at these venues adorned with more than 11,000 LED lamps which engaged with Visitors through a Custom Built Voice Control mechanism.

CHALLENGE

1.   Create awareness about Philips LED at a mass level.

2.   Maintain the Brand Image of Philips being the World Leaders in LED Technology.

​

3.   Communication needed to have an Indian Flair.
 

4.   A Live Demonstration of LED Technology Required.

SOLUTION

1.   Since Light is connected to Festivity/Celebration , two Extremely High Impact Venues were chosen for the Activation. Ganesh Chaturthi at Mumbai & Durga Puja at Kolkata.

2.   India’s Largest Techno Artistic Installation was installed at these venues adorned with more than 11,000 LED lamps which engaged with Visitors through a Custom Built Voice Control mechanism.

RESULT

1.   Our Bespoke Concepts and seamless logistics enabled a succesfull activation in both the cities & the activation addressed more than 5 lac visitors in both the cities.

2.   This installation was awarded as the Largest ‘Techno Artistic Installation’ of India by the Limca Book of Records.