1. The Home Decorative Lighting Segment in India is dominated by the unorganized segment offering Outdated and Non guaranteed product solutions.
2. The Retail Display of Lighting in India does not assist the Customer in making an informed decisions/choice in terms of designs and technology.
1. Our teams brainstormed with the Philips Marketing Teams and came with a solutions of creating India First Simulated Display.
2. A Brand cum Product Experience Centre was conceptualized and designed wherein customers were encouraged experience Lighting in a simulated environment.
3. An array of Home Simulations such as Living, Dining and Wellness Spaces were simulated supported by Philips Home Decorative Lights.
4. The Lighting Showcase was controlled via a Home Automation System displaying the Philips HDL Designs, Lighting Temperature & Technology.
1. This resulted in an immediate increase of Customer Footfall and increased Sales combined with Purchase Satisfaction.
2. It increased the awareness of Customers in line with Philips eventual goal of showcasing ‘See What Light Can Do’.