CHALLENGE

AYUSH , the Govt. of India Initiative to Promote alternative Medicine through Aryuveda, Yoga, Unani , Siddha & Homeopathy regularly participates in the Arogya Expositions throughout the Country and was facing an acceptance and recognition challenge especially amongst the Youth of the Country.

SOLUTION

Our Teams analysed the existing communication being undertaken at these expositions an did a complete design and communication turnaround , wherein the design elements including display styles were completely re-addressed keeping in mind the psyche of the Youth and initiated a Jazzy Presentation at the Arogya , Bengaluru.

RESULT

1.   150% Increase in Visitor Walkins.
 

2.   Longer Participation and Engagement of Visitors.

3.   Enhanced brand image.